Circular 15/24 Promoting ANZAC Day events and engaging new members

ANZAC House is aware of a flyer being circulated by Frontline Labs (formerly known as InnoClub) advertising workshops to assist sub-Branches to promote ANZAC Day events and attract new members. ANZAC House has not coordinated this activity with Frontline Labs or endorsed this training.

The free RSL NSW Member Recruitment Toolkit, which supports initiative 3.3 of the Strategic Plan, provides sub-Branches with access to on-brand promotional material to engage the local veteran community and attract new members.

The Member Recruitment Toolkit includes:

  • Reach Out Recruitment Guide to assist sub-Branches in attracting new members
  • Conversation Guide to help initiate conversations with non-member veterans about joining the League
  • New Member Checklist to guide through the ideal procedure for onboarding a new member, ensuring that new members receive a warm welcome and are linked up with the services and resources they need
  • Social Media Guide about the importance of having an active social media profile and how to set up Facebook and Instagram pages for your sub-Branch
  • Veteran Services Card for all veterans to keep in their wallet with contact numbers for crisis support, and a QR code to become an RSL NSW member
  • Welcome Postcard to send/give to new members when they first join the League
  • Invite Flyer to invite potential new members to join a sub-Branch
  • Social assets and tiles making it easier for sub-Branches and members to post on their social media channels
  • Print-ready items such as Member Car Sticker, ‘Ask me anything’ badge, posters, and pull-up banners
  • Reaching Out To New Members Q&A with three RSL sub-Branches, who share their tips for attracting local veterans and their families, and creating a larger support community

The recruitment resources and RSL NSW Brand Guidelines are available on the Member Portal and the sub-Branch Portal. Sub-Branches can also access ‘Event in a Box’ for assistance with the planning and promotion of events. Resources include ‘How to Plan an Event’ guide, promotional templates for social media, event posters, and media release templates.

For ANZAC Day commemorative events, ANZAC House has developed promotional posters and social media tiles that can be utilized by sub-Branches. The event details, including the time and location, on the PDF posters can be edited to reflect local arrangements. If you require assistance to do this, please contact The promotional material can be found in the sub-Branch Portal under Commemorations, Ceremonies and Events > ANZAC Day 2024.

To ensure that community members can access local commemorative event information via the Community Events page, sub-Branches should add the details of any ANZAC Sunday, Dawn Service, Commemoration and March events to the RSL NSW website by completing this form.

If you require assistance to access or print any of the resources, please reach out to your Member Support Team via or 1300 679 775. The RSL NSW sub-Branch Support & Assistance Fund can help to cover costs associated with printing event or recruitment tools, if needed.