Circular 13/23 RSL NSW Member Merchandise Store Launch

Following the announcement at the RSL NSW Annual State Congress in Newcastle on Monday 31 October 2022, ANZAC House is pleased to launch the RSL NSW Member Merchandise Store.

The Member Merchandise Store offers a wide range of customisable merchandise exclusively to sub-Branches and members. The Member Merchandise store has been developed in response to demand from members who want access to on-brand clothing to wear when representing their sub-Branch in the community.

The product range was developed in consultation with RSL NSW member reference groups. The Member Merchandise Store provides an easy and cost-effective solution to their uniform needs, leveraging our size and scale to secure competitive prices and reduce statewide inconsistencies in quality and design. Sub-Branches and members benefit from a wholesale price, and quantity discounts with fixed-price shipping. This store was established with a view to reduce costs associated with the purchase of uniforms and embroidery, and ANZAC House receives no benefits.

ANZAC House is aware that veterans are proud to be identified as RSL NSW members. RSL NSW merchandise will help facilitate this recognition and will enable veterans and their families to recognise who is a member and know they can approach them for support or information about the RSL. This aligns with the RSL NSW Communications and Marketing Plan to position RSL NSW as the leading ex-services organisation and strengthening the RSL brand.

Items in the Member Merchandise Store can also be customised to include sub-Branch names under the RSL NSW emblem so members can represent their sub-Branch.

The Member Merchandise Store can now be accessed under the Be On Brand category in the sub-Branch portal or here. A complete catalogue of the items available for purchase can be found here and a Member Merchandise Store User Guide and video walkthrough have been produced to assist officer bearers to navigate the Member Merchandise Store.

Additional items will be added to the Merchandise Store over time, such as ties, gazebo/marquee, and tote bags. If there are any further items you want to see in the Member Merchandise Store please make your suggestions to the Support team via A list of Frequently Asked Questions is included below.